One of the UKs leading mobile phone providers, T-Mobile have accidentally registered 21,000 users for a 12 month sim only deal after advertising the contract as free by accident!
The errors occurred after T-Mobile‘s marketing team accidentally offered any 12 month sim only contract for free, including 300 minutes and texts.
T-Mobile actually intended to list the sale as offering a 12 months sim only contract where customers could get 300 minutes and texts for free for one month, after which the rate would increase to the standard £10.21. The incorrect deal was offered on their website for 6 hours, after which it was pulled. However the 6 hours gave people plenty of time to sign up for it. T-Mobile’s customers must have through it was their birthday! They even received an automated email to confirm the deal has been accepted.
Unfortunately for the clients, T-Mobile then got in touch to explain the mistake. The company called all of the users to apologies and explain what had happened. The users were offered a new deal which would see their contract start at a discounted rate of £7.21 per month instead of the usual £10.21. T-Mobile’s Marketing Manager stated that they were not legally obligated to deal to the clients as any deal is not operational until T-Mobile validate the loan check and contract.
T-Mobile’s Chief Executive has issued a statement that fully analogies the mistake and apologizes to all of their clients for any stress caused. They have assured clients it will not happen again.
So who are T-Mobile? Well Globally, T-Mobile Worldwide subsidiaries possess a combined total of roughly 150 million customers, making the organization the earth's twelfth-biggest mobile-telephone service provider by customers and also the third-biggest multinational following the UK's Vodafone and Spain's Telefónica. T-Mobile compete in a market against the likes of Orange, Vodafone, O2 and Three.